01
Strength
Force production is the base layer of everything a player does on a pitch. Progressive loading through the patterns that survive contact: posterior chain, single-leg capacity, trunk integrity.
Performance Coach
Fullerton · CA
Est. ROOTED
Eric Secada , Performance Coach in Fullerton, California
Professional soccer experience.
Purposeful development.
01 / The premise
Rooted in purpose
Talent gets you seen. Preparation keeps you there.
Every athlete arrives with something to prove and a body that has to carry it. Technique fades under fatigue. Decisions slow when the legs go. The work that changes a career happens before the whistle: in the weight room, on the track, in the repetitions nobody films.
Project Rooted® exists to build that layer. Physical preparation specific to the demands of soccer: the strength to hold a duel, the speed to separate, the endurance to still be sharp in the eighty-ninth minute.
02 / The coach
Built through the professional game
EricSecada
Performance coach · Project Rooted®
Eric brings years of professional soccer experience to Project Rooted®, helping athletes develop the physical foundation to compete at their best.
His work spans professional clubs and national-team environments in Mexico and Latin America. Coaching is centred on physical preparation, performance development, and preparing athletes for the real demands of competitive soccer. Not training that looks good, but training that transfers to the match.
Professional experience
- 01Mexican U-23 National Team
- 02Chivas de Guadalajara
- 03CF Monterrey
- 04Atlas FC
- 05Mazatlán FC
- 06Leones Negros
- 07Tampico Madero FC
- 08SD Aucas / Ecuador
Education & certifications
- ABachelor's in Physical Education & SportsUniversity of Guadalajara
- BInternational CertificationEXOS Performance
03 / The method
Four pillars · one purpose
Built for the demands of the game.
02
Speed
Acceleration mechanics, maximum velocity, and the ability to change direction without losing the ball or the balance. Speed is coached as a skill, then loaded until it holds under pressure.
03
Endurance
Repeat-sprint ability and aerobic base built to match the demands of the position. The objective is not to survive ninety minutes. It is to still be decisive in the last ten.
04
Athletic development
Movement quality, mobility, landing mechanics, resilience. The long game: an athlete who is available every week and still improving in three years, not just this season.
04 / Sessions
Fullerton, California
Train withEric.
Rates are set after an initial player evaluation. Every athlete is assessed before a program is written.
01 / Individual
Private
Session
Small
Initial
Private
session
$60/ session
One-on-one work written for a single athlete. Full session, full attention.
Book this → Best value 02 / IndividualSession
pack ×2
$45/ session
Two sessions booked as a block. Progression is where the gains live.
Book this → 03 / GroupSmall
group
$45/ player
Teammates and training partners working the same qualities. Capped group size.
Book this → 04 / Start hereInitial
evaluation
By invitation
Movement screen and physical baseline. The first step for every new athlete.
Request →Rates vary with playing level and evaluation outcome · Group sessions $45 per player · Blocks of 3+ confirmed by Eric
05 / How it works
Evaluate · build · progress
Evaluate
An initial assessment establishes the physical baseline: strength, speed, endurance, movement quality. No program is written before this.
Build
A program written for the athlete, informed by position, age, playing level, and the injury history they walk in with.
Progress
Every session is logged and every block re-tested. Progress is measured, not assumed, and the program changes when the numbers do.